Programme Outline

Welcome to the Shell StartUp Engine digital modules powered by Startupbootcamp.

During this programme, you’ll learn how to accelerate your business over an intense timeframe. You’ll gain an immense amount of condensed knowledge through our online content, in addition to in-person coaching and hands-on mentoring from energy industry experts.

Course Curriculum

Our digital content spans a range of topics to cover all essential aspects of growing your start-up. Content will be released weekly throughout the programme. See below the current available modules.

  • 1

    Welcome

    • Welcome to Shell StartUp Engine!

    • Welcome from Startupbootcamp!
  • 2

    Week 1: Lean Startup

    • Introduction to Lean Startup

    • Test your learning: Lean Startup

    • Additional resources: Lean Startup

    • Feedback: Lean Startup
  • 3

    Week 1: Energy Landscape

    • Introduction to the energy landscape

    • Disruptive forces in the energy landscape

    • Test your learning: Energy Landscape

    • Activity: Learn more about your local energy market

    • Additional resources: Shell scenarios

    • Feedback: Energy Landscape
  • 4

    Week 1: Customer Development

    • Introduction to customer development

    • Video: Who do you interview? with Justin Wilcox

    • Customer problems, jobs and personas

    • Video: Understanding the job with Clayton Christensen

    • Activity: SPA treatment

    • Activity: Customer persona

    • Activity: Customer jobs-to-be-done

    • How to interview customers

    • Video: What do you ask? with Justin Wilcox

    • Video: The Mom Test

    • Test your learning: Good and bad interview questions

    • Case Study: EnergyTech Ventures

    • Case Study: Powerdiverter

    • Test your learning: Customer Development

    • Activity: Interview your early adopter customers

    • Feedback: Customer Development
  • 5

    Week 1: Product-Market Fit

    • Introduction to product-market fit

    • How to reach product-market fit

    • How to measure product-market fit - Part I The 'Art'

    • How to measure product-market fit - Part II Key Metrics

    • Activity: Set your product-market fit metrics

    • How to optimise product-market fit

    • Activity: Optimise your product-market fit

    • Article: The only thing that matters by Marc Andreessen

    • Additional resources: product-market fit

    • Test your learning: product-market fit

    • Feedback: product-market fit
  • 6

    Week 2: Business Model Design

    • Introduction to business model design

    • Video: Business Model Canvas explained by Strategyzer

    • Completing the Business Model Canvas

    • Example: Netflix Business Model Canvas

    • Activity: Netflix Business Model Canvas

    • Exploring business model types

    • Activity Review: Netflix Business Model Canvas

    • Presenting your Business Model Canvas

    • Case Study: EnergyTech Ventures

    • Activity: Complete your Business Model Canvas

    • Answers: Apple business model innovation

    • Activity: Exploring business model types

    • Test your learning: Business Model Design

    • Feedback: Business Model Design
  • 7

    Week 2: Value Proposition Canvas

    • The Value Proposition Canvas

    • Case Study: LexX Technologies

    • Activity: Complete your Value Proposition Canvas

    • Feedback: Value Proposition Canvas
  • 8

    Week 3: Vision and Mission

    • Introduction to Vision and Mission

    • Test your knowledge

    • Additional resources & examples
  • 9

    Week 3: POVs, POCs and Pilots

    • Preparing for customer test projects

    • Types of customer test projects

    • Test your learning: Customer Testing

    • The POC Canvas

    • Activity & Resource: POC Canvas

    • Case Study PoV: EnergyTech Ventures

    • Template: LOI, SOW and NDA

    • Feedback: Customer Testing (Corporate)
  • 10

    Week 3: OKRs

    • John Doerr: Why the secret to success is setting the right goals

    • Introduction to goal setting with OKRs

    • How to implement OKRs

    • How to track and evaluate OKRs

    • How to create team alignment

    • Test your learning: OKRs

    • Activity: Set your OKRs

    • Additional resources: OKRs

    • Feedback: OKRs
  • 11

    Week 4: Go-to-Market Strategy

    • Creating a Go-To-Market Strategy

    • Presenting Your Go-to-Market Strategy in Your Deck

    • Test your knowledge

    • Additional resources: GTM Slide Example
  • 12

    Week 4: PR & Media

    • How to Pitch your Business to the Media

    • Tips on responding to bad press

    • Activity: Craft a powerful media pitch

    • Test your knowledge: Media Pitch

    • Feedback: PR & Media
  • 13

    Week 4: Product Demos

    • How to Deliver Impactful Product Demos

    • Test your knowledge

    • Additional Resources
  • 14

    Week 5: Pitching & Storytelling

    • Introduction to Storytelling

    • Writing your pitch

    • Delivering your pitch

    • How to write an elevator pitch

    • Storytelling Tactics and Examples

    • Case Study: RedGrid

    • Startupbootcamp Demo Day

    • Activity: Write your pitch!

    • AirBnB's First Pitch Deck

    • Template: Pitch deck

    • Test your knowledge

    • Additional resources: Pitching & Storytelling

    • Feedback: Pitching & Storytelling