Shell StartUp Engine Learning

Welcome to Shell StartUp Engine!

Welcome from Startupbootcamp!

Introduction to Lean Startup

Test your learning: Lean Startup

Additional resources: Lean Startup

Feedback: Lean Startup

Introduction to the energy landscape

Disruptive forces in the energy landscape

Test your learning: Energy Landscape

Activity: Learn more about your local energy market

Additional resources: Shell scenarios

Feedback: Energy Landscape

Introduction to business model design

Video: Business Model Canvas explained by Strategyzer

Completing the Business Model Canvas

Example: Netflix Business Model Canvas

Activity: Netflix Business Model Canvas

Exploring business model types

Activity Review: Netflix Business Model Canvas

Presenting your Business Model Canvas

Case Study: EnergyTech Ventures

Activity: Complete your Business Model Canvas

Answers: Apple business model innovation

Activity: Exploring business model types

Test your learning: Business Model Design

Feedback: Business Model Design

Introduction to customer development

Video: Who do you interview? with Justin Wilcox

Customer problems, jobs and personas

Video: Understanding the job with Clayton Christensen

Activity: SPA treatment

Activity: Customer persona

Activity: Customer jobs-to-be-done

How to interview customers

Video: What do you ask? with Justin Wilcox

Video: The Mom Test

Test your learning: Good and bad interview questions

Case Study: EnergyTech Ventures

Case Study: Powerdiverter

Test your learning: Customer Development

Activity: Interview your early adopter customers

Feedback: Customer Development

The Value Proposition Canvas

Case Study: LexX Technologies

Activity: Complete your Value Proposition Canvas

Feedback: Value Proposition Canvas

Introduction to Vision and Mission

Test your knowledge

Additional resources & examples

John Doerr: Why the secret to success is setting the right goals

Introduction to goal setting with OKRs

How to implement OKRs

How to track and evaluate OKRs

How to create team alignment

Test your learning: OKRs

Activity: Set your OKRs

Additional resources: OKRs

Feedback: OKRs

Introduction to MVP

Examples of MVPs

I want to build an MVP, what should I keep in mind?

Measure and learn from your MVP

Test your learning: MVP & Experiment Design

Case Study: Sirius

Case Study: Powerdiverter

Activity: Brainstorming MVPs

Activity: Build and test your MVP

Feedback: MVP & Experiment Design

Introduction to digital marketing

How to develop a digital marketing strategy

How to hack growth via digital experiments

Test your learning: Digital Marketing & Growth Hacking

Activity: Map out your marketing funnel

Additional resources: Digital Marketing & Growth Hacking

Introduction to Storytelling

Writing your pitch

Delivering your pitch

How to write an elevator pitch

Storytelling Tactics and Examples

Case Study: RedGrid

Startupbootcamp Demo Day

Activity: Write your pitch!

AirBnB's First Pitch Deck

Template: Pitch deck

Test your knowledge

Additional resources: Pitching & Storytelling

Feedback: Pitching & Storytelling

Introduction to product-market fit

How to reach product-market fit

How to measure product-market fit - Part I The 'Art'

How to measure product-market fit - Part II Key Metrics

Activity: Set your product-market fit metrics

How to optimise product-market fit

Activity: Optimise your product-market fit

Article: The only thing that matters by Marc Andreessen

Additional resources: product-market fit

Test your learning: product-market fit

Feedback: product-market fit

Preparing for customer test projects

Types of customer test projects

Test your learning: Customer Testing

The POC Canvas

Activity & Resource: POC Canvas

Case Study PoV: EnergyTech Ventures

Template: LOI, SOW and NDA

Feedback: Customer Testing (Corporate)

Congratulations!